Children remain exposed to the same degree of advertising for junk food which are saturated in fat.

Children still subjected to same degree of ads for junk food Despite new regulations restricting UK TV advertisements for food, children remain exposed to the same degree of advertising for junk food which are saturated in fat, salt and sugar, researchers have found reviews . Unexpectedly, academics at Newcastle University also found that since the new limitations were released five years back, viewers of most ages are seeing many more adverts for processed foods. In work funded by National Avoidance Research Initiative and published today in PLoS ONE, the team explain how they examined the nutritional content of TV advertisements 6 months before new limitations were introduced in 2007 and again 6 months after the full limitations were set up in July 2009.

Although further studies are needed, our results add weight to current issues about the prevalence of low supplement D status among ladies of reproductive age group. This study is part of a wider body of function by the MRC Lifecourse Epidemiology Unit into how elements during pregnancy might have a long-term influence on childhood development and development. Professor Cyrus Cooper, Director of the MRC LEU feedback: This is a wonderful exemplory case of multi-disciplinary research using the initial clinical and biochemical reference supplied by the Southampton Women’s Study.

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